![]() Here you give customers an incentive to bring customers to you. Unlike the advocate stage, this is not passive. Ask them to recommend you to their friends. Ask them to publicly review you(Do not be forceful on this). Now get your happy customers to get you more customers. It is at this point when you start making a profit. ![]() For example, offer them a custom service for them, offer to maintain a product they purchased from you. AscendĪt this point, your prospect is excited about you and believe you can offer the best product or service. Give more value than what they expected, overdeliver. At this point make your prospect realize they made the correct decision to choose your product or service. If your product or service is not great then you wasted time or money in the four steps above. ExciteĪt this point marketing tricks do not work. Getting a new customer is this expensive. The main aim here is not profitability but gaining a customer. This could involve selling a product at a discounted price. ConvertĪt this point, the prospect has developed trust in you and believe you can solve their problem. This can be done by offering something for free (ethical bribe) in exchange for them signing up for your newsletter. While engaging your prospects you should try and get their contact information for a more committed relationship. Engagement happens throughout the customer value journey. For example, you can make a blog post detailing how they can use your product to solve a particular problem. Now at this stage, your prospects know who you are and what you do. They do not need to have the intention of buying but make sure to capture their attention in such a way that they will keep you in mind when they want to do so. This can be done through social media ads. Potential customers have to know you exist first of all. ![]() This is where a prospect knows that you exist. ![]()
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